Wendy Gold (@WndyGold) is passionate about the intersection between urban experience and brand identity. As Founder of OpenCity Projects, she puts this passion into practice through research, community engagement and blogging about placemaking.
Wendy is Faculty and an Advisor at the Institute without Boundaries, a postgraduate program in interdisciplinary design strategy with a focus on city projects. She has been a regular lecturer on placemaking at OCAD University and in 2009 she was selected as a Rising City Leader for the DiverseCity Fellowship by CivicAction and Maytree Foundation.
Wendy also brings nearly 20 years of experience as a creative brand strategist. She is currently Principal of Gold Brand Group, delivering brand and design strategy to clients in North America and Europe. Prior to Gold Brand Group, Wendy worked in senior roles at global branding and design firms including Desgrippes Gobé New York and Landor Associates in the New York and San Francisco offices. She has advised clients, ranging from start-ups to Fortune 100 companies, on their brand including Sanofi Diabetes, BP, Intel, Kobo eReader, LifeScan, Roche Diagnostics, AOL and Travelocity.
Wendy holds a Master’s in Journalism from the University of Western Ontario and an Honours Bachelor’s degree in French Literature from McGill University. She has received awards from the AIGA, British Design & Art Direction Annual and the CLIOs.