Identity

Our unique visual identity was designed by Michèle Champagne and has been recognized by the Canadian Design Resource. Every element of the identity, from the colours to the typeface, is inspired by the city of Toronto—open and full of possibility. Our colour palette includes sunset orange, moss green, Lake Ontario blue and violet fusion which reflects the city’s diversity.

Bright, bold colours pop on business cards and business stationary.

The Landscapes font is also city-specific. Letterforms are drawn from typologies of 3 historic Toronto neighbourhoods—Corktown, St.Lawrence Market and the Distillery District—based on architectural footprints.

Together, the visual identity elements come to life in our communications materials, including posters and the Toronto Unbound exhibit shown below.

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