Category Archives: Aesthetics

People For Smarter Cities

You may know that IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy joined forces to spark positive change with the “People for Smarter Cities” project, that unites city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Watch the interaction unfold.

What’s in a sidewalk?

sidewalk1

Sidewalks figure centrally in our experience and conception of a city. Jane Jacobs began her influential Death and Life of Great American Cities with a look at sidewalks. My work this summer has taken me to all corners of the city of Toronto, and in so doing has shown me the many forms sidewalks can take.

When we think of urban sidewalks, something like this tends to spring to mind…

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